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Why You Should Trademark Your Brand

Common questions that new entrepreneurs ask are about protecting and trademarking their brand. Attorney Briana C. Robertson explains why you should trademark your brand and protect your hard work from any copyright issues that could come about. Trademarking your brand simply means you want to register your brand with the United States Patent and Trademark Office, also known as the USPTO.

Trademark Your Brand to Protect It

The main reason for trademarking your brand is to protect it from other people being able to steal your brand. If you are going to go through all the hard work to build your brand, create a name for yourself, and invest time and money into your branding and marketing, you do not want someone else to be able to take it or profit off all of your hard work. Trademarking your brand with the USPTO is the only way to ensure you have the protection you need to stop anyone else from stealing your brand or creating something similar to your brand. Trademarking your brand will also give you the legal means you need to enforce it if you see someone trying to replicate or use your brand for their own business or profit. To put it simply it means that you have the legal means to take that brand down because it is infringing on your trademark rights. This is why it’s so important, as it is the only means you have to protect your brand and hard work.

Trademark Your Brand to Show You Are Invested

In addition to protecting your brand, it also helps your business look legitimate and trustworthy when a trademark is attached to it. When someone sees you have taken the time and effort to register your brand with the USPTO, they know that you mean business. It shows a particular level of commitment and that you take your business seriously. In turn, it will help others to take you and your business seriously because you have gone through all the legal steps to protect your brand. This is especially helpful if you are seeking investors for your brand. If someone is going to invest in you and your brand they will want to know you are a serious business person, that your business or brand is worth investing in, and that you can be trusted with the funds they invest. A trademark shows evidence that you are invested in your brand and business.

A Trademark for Your Brand is an Asset

The final reason we will discuss is that trademarks are an asset to your business. Trademarks are something that can increase in value and can also be sold or licensed out. This means the trademark alone can help make you money for your business. Sometimes trademarks are needed if you want to take your business to the next level and continue to grow your brand and name. For instance, if you want your brand to be placed in stores, used for wholesale, or anything of that nature people want to see that your brand is trademarked. This is because they do not want to take the risk of investing in you if you do not take the time to invest in yourself. It is for these particular reasons you need to hire an attorney who specializes in trademarks and copyrighting to help you through the trademark process.

Schedule a Consultation

If you have a brand that you are looking to trademark and need assistance schedule a consultation with experienced trademark attorney Briana C. Robertson and get your business protected and on the road to success.

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